Local 2 Online offers expert Pay-Per-Click (PPC) search ads to help your business appear at the top of Google search results. Our campaigns target the right audience, drive high-quality traffic, and generate leads or sales. You only pay for clicks, making it cost-effective and measurable.
Pay-Per-Click Search Ads & Benefits by Local 2 Online
- Home ~
- Google Search Ads
Our Services
Google Search Ads Overview
Google Search Ads help businesses reach customers actively searching for their products or services. By targeting specific keywords, creating compelling ads, and bidding strategically, businesses can increase visibility, drive traffic, and generate leads. These ads appear on Google’s search results pages, connecting you with users at the exact moment they are looking for what you offer.
How Google Search Ads Work
Keyword Targeting: Choose specific keywords to trigger your ads when users search.
Ad Creation: Craft headlines, descriptions, and links for search results.
Bid Auction: Compete in a bidding system to determine ad placement.
Ad Rank: Google ranks ads based on bid amount, quality, and relevance.
Ad Display: Ads appear on search results pages labeled as “Ad” or “Sponsored.”
Cost: You pay only when someone clicks your ad (PPC model).
Why Use Paid Search Ads on Google?
Paid search ads on Google are a powerful way to reach your target audience, increase visibility, and drive measurable results. They are cost-effective and fully customizable, allowing businesses to optimize campaigns for maximum ROI.
Targeted Advertising: Reach users based on keywords, location, and demographics.
High Visibility: Appear at the top of search results above organic listings.
Measurable Results: Track performance with detailed analytics and reporting.
Cost-Effective: Pay only when someone clicks your ad (PPC model).
Customizable: Choose from various ad formats, bidding strategies, and targeting options.
Who Can Use Google Search Ads?
01
Small and Medium-Sized Businesses
Small and medium-sized businesses can use Google Ads to compete with larger competitors by reaching local or niche audiences. It’s a cost-effective way to generate leads, increase website traffic, and grow their customer base quickly. With smart targeting, even limited budgets can produce measurable results.
02
Large Enterprises
Large enterprises can leverage Google Ads to maintain a strong online presence, drive high volumes of traffic, and promote multiple products or services. They can use advanced targeting strategies to reach specific demographics, regions, or customer segments, ensuring maximum efficiency across large-scale campaigns.
03
E-Commerce Websites
E-commerce businesses benefit from Google Ads by promoting their products directly to users actively searching to buy. Shopping campaigns, dynamic search ads, and remarketing options help increase sales, recover abandoned carts, and expand the reach of online stores.
04
Non-Profit Organizations
Non-profits can use Google Ads to raise awareness about causes, promote events, recruit volunteers, and drive donations. Ads can target supporters based on interests and location, making campaigns more effective and helping organizations achieve their social impact goals.
05
Educational Institutions
Schools, colleges, and online learning platforms can use Google Ads to promote courses, programs, webinars, and events. Ads help attract prospective students, provide information about programs, and increase enrollments through targeted campaigns.
06
Government Agencies
Government departments and agencies can use Google Ads to inform the public about policies, programs, and services. They can promote events, awareness campaigns, and public service announcements to reach citizens effectively across regions.
07
Service-Based Businesses
Businesses offering services like healthcare, legal, real estate, or home improvement can use Google Ads to connect with users actively searching for their offerings. Local targeting ensures they reach potential customers nearby, driving leads and appointments efficiently.
08
Startups and Entrepreneurs
Startups can use Google Ads to quickly gain market visibility, test products or services, and attract early customers. Paid search campaigns allow startups to compete with established players and scale their business with measurable results.
09
Event Organizers
Companies or individuals organizing events, workshops, or conferences can use Google Ads to reach a targeted audience interested in attending. Campaigns can increase ticket sales, registrations, and online engagement for events.
How Much Do Google Search Ads Cost?
The cost of Google search ads depends on factors like keyword competitiveness, ad quality, and targeting options. Google Ads uses a pay-per-click (PPC) model, so you only pay when someone clicks your ad. Average CPC is around $2.69, but it varies by industry and keywords. Additional costs may include campaign management or agency fees. Setting a realistic budget based on goals and expected ROI is essential.
How Much Should I Spend on Google Search Ads?
There’s no fixed answer for how much a business should spend on Google search ads, as it depends on marketing goals, industry, competition, and available budget. A well-planned budget ensures your campaigns are cost-effective and deliver measurable results. Monitoring ad performance and adjusting spend based on ROI is key to maximizing the value of your investment.
Marketing Goals: Define what you want to achieve—traffic, leads, sales, or brand awareness—and set your budget accordingly.
Industry and Competition: Higher competition often requires a larger budget to compete effectively.
Available Budget: Set a realistic budget that aligns with your resources without overspending.
Ad Performance: Track campaign results and adjust your budget to scale successful ads and optimize ROI.
How to Create a Google Search Ads Campaign
Set Up a Google Ads Account
The first step is to create a Google Ads account if you don’t already have one. You can sign up at ads.google.com and follow the registration process. Make sure to provide accurate business details, payment information, and link your account to Google Analytics if you plan to track conversions and user behavior.
Create a New Campaign
Once your account is ready, click on the “+ Campaign” button to start a new campaign. Choose Search as the campaign type to display ads on Google search results pages. You’ll also select your campaign goal, such as driving website traffic, generating leads, or increasing online sales.
Choose Your Campaign Settings
In the campaign settings, define the geographic locations where your ads will appear and the languages your audience speaks. Decide on a bidding strategy, which could be automated or manual, depending on your goals. Set a daily budget to control ad spend and define the start and end dates for your campaign if needed.
Create Your Ad Groups
Ad groups help organize your campaign by grouping related keywords and ads together. Create an ad group for each product, service, or theme. Select high-performing keywords relevant to your business using tools like Google Keyword Planner. Write compelling ad copy with strong headlines, descriptions, and clear calls-to-action. Assign a landing page that matches the intent of your ad to improve conversions.
Set Up Ad Extensions
Ad extensions enhance your ads by providing extra information to potential customers. Common extensions include call extensions (phone numbers), location extensions (business address), sitelink extensions (additional pages), and callout extensions (special offers or features). Using ad extensions can improve your ad visibility and click-through rate.
Review and Launch Your Campaign
Before launching, carefully review all campaign settings, keywords, ad copy, and ad extensions to ensure everything aligns with your goals. Check for errors, spelling mistakes, or broken links on landing pages. Once everything is verified, click Launch to start your campaign.
Monitor and Optimize
After your campaign goes live, regularly monitor performance through Google Ads reporting tools. Track metrics like impressions, clicks, click-through rates (CTR), and conversions. Adjust keywords, bids, ad copy, and targeting based on performance data. Test different ad variations (A/B testing) to continuously improve results and maximize ROI.
Best Practices for Google Search Ads
To create effective Google Search Ads, focus on targeting the right audience, crafting compelling ads, and optimizing campaigns for maximum ROI. Regular monitoring, testing, and adjustments ensure your ads remain relevant and cost-effective while driving traffic and conversions.
Use Relevant Keywords: Target specific keywords that match your business and audience.
Create Compelling Ad Copy: Highlight benefits, use clear language, and include strong calls-to-action.
Optimize Landing Pages: Ensure landing pages align with ad copy and encourage conversions.
Test Ad Variations: Experiment with different ad formats and messages to improve performance.
Use Ad Extensions: Add call buttons, location info, or sitelinks to increase ad visibility.
Monitor Performance: Track metrics like CTR, conversions, and CPC to optimize campaigns.
Stay Within Budget: Set realistic budgets and adjust based on ROI and performance.
FAQs On Google Search Ads Campaign
What are Google Search Ads?
Google Search Ads are paid advertisements that appear on Google’s search results pages when users search for specific keywords. They help businesses reach potential customers actively looking for their products or services.
How do I set up a Google Search Ads campaign?
To set up a campaign, create a Google Ads account, choose Search as your campaign type, select your target keywords, write compelling ad copy, assign a relevant landing page, set your budget and bidding strategy, and launch your campaign. Monitor and optimize performance regularly for best results.
How much do Google Search Ads cost?
Google Search Ads use a pay-per-click (PPC) model, so you only pay when someone clicks your ad. The cost-per-click (CPC) depends on keyword competition, ad quality, and industry, with averages around $2–$3 per click. Your overall spend will vary based on your goals and bidding strategy.
What is the difference between Search and Display Network campaigns?
Search campaigns show ads on Google search results pages targeting users actively searching for specific keywords. Display campaigns show image or video ads on websites within Google’s Display Network to build brand awareness or re-engage audiences, even if they aren’t actively searching.
How can I measure the effectiveness of my Google Search Ads?
Effectiveness can be measured using metrics like impressions, clicks, click-through rate (CTR), conversions, cost-per-click (CPC), and return on ad spend (ROAS). Google Ads and Google Analytics provide detailed reports to track performance and optimize campaigns for better ROI.
Dynamic world of Result oriented digital marketing.
Phone
+91 9173 10 1937
Local2.Online , 253 Satyam Mall, near ITC Narmada Hotel, Satellite, Karnavati ( Ahmedabad ), Gujarat 380015 +91 9173 10 1937
Company
- About
- Team
- Career
- Contact
Support
- Support
- Help Center
- Contact Sales
- Product knowledge
Quick Links
- Career
- Projects
- Testimonials
- Our Process
Resources
- Blog Page
- All Services
- Pricing
- FAQs