Google Ads Marketing Company in India for More Leads, Sales and ROI

Reach customers actively searching for your products or services.

Search Ads appear when potential customers search for relevant keywords on Google. We optimize keywords, ad copy, bidding, and targeting to capture high-intent traffic and generate qualified leads or sales.

Build awareness and stay visible across millions of websites and apps.

Display Ads use visual banners and responsive creatives to reach relevant audiences beyond Google Search. They are ideal for increasing brand visibility, promoting offers, and remarketing to previous visitors.

Put your products directly in front of ready-to-buy shoppers.

Shopping Ads showcase your products with images, prices, and other key details directly in Google search results. We optimize product feeds, campaigns, bids, and targeting to drive qualified ecommerce traffic and sales.

Reach customers across Google’s advertising channels from one campaign.

Performance Max uses Google’s automation and machine learning to show your ads across Search, YouTube, Display, Discover, Gmail, Maps, and more. We manage campaign signals, assets, budgets, and conversion goals to maximize performance.

Reach your audience with engaging video advertising.

YouTube Ads help businesses connect with potential customers through video content. We develop audience targeting and campaign strategies designed to increase awareness, generate leads, promote products, and support remarketing.

Reconnect with people who have already shown interest in your business.

Remarketing campaigns target users who previously visited your website, viewed products, or interacted with your brand. By bringing these potential customers back, remarketing can help recover missed opportunities and increase conversions.

Get your business in front of customers searching locally.

Local-focused Google Ads can help businesses attract nearby customers who are searching for products or services in their area. We use location targeting and campaign optimization to increase calls, visits, and local enquiries.

Reach potential customers directly in their inbox.

Gmail advertising helps businesses connect with relevant audiences through visually engaging promotions within Gmail. These campaigns can be useful for generating awareness, promoting offers, and reaching users based on relevant audience signals.

Step 1. A User Searches on Google

The process begins with a user’s search on search engines. The search could be done on mobile devices, desktops, or any other device.

For example, a user searches for the following: best dentist near me

Now, as soon as the search is performed and submitted, Google begins scanning its advertising database to find advertisers targeting related keywords.

Step 2. Google Identifies Eligible Ads

While there may be many advertisers on Google Ads, Google filters out those whose campaigns match the user’s search intent. For this, it analyzes various parameters, including:

• Keywords in the campaign
• Match types
• Audience targeting
• Geographic targeting
• Device targeting
• Language settings
• Ad eligibility policies

Based on the above parameters, only relevant ads become eligible to compete in the auction.

Step 3. Google Runs an Instant Ad Auction

Now that you know a bigger picture of how the overall process begins and works, know that for every search, Google performs a real-time auction in milliseconds.

Now you might be wondering whether Google might automatically promote the highest bidder to the top position, but that’s not the case! It calculates something called “Ad Rank”.

This important metric is influenced by multiple key factors, which include:

• Maximum CPC bid
• Ad relevance
• Expected click-through rate (CTR)
• Landing page quality
• Ad extensions and assets
• Overall Quality Score

This system ensures that users see high-quality, relevant advertisements rather than only expensive ones.

Step 5. Google Displays the Winning Ads

After assigning the Ad Rank to each advertiser, Google determines which ads are worth displaying, their order on the page, and which ad assets and extensions to display.

It also determines the position where the ad will be displayed. It could be anywhere from the following positions:

• At the top of the search results
• Bottom of search pages
• Google Maps
• YouTube
• Partner websites
• Mobile apps

Step 6. User Interaction & Click Tracking

In the next step, when the user clicks an ad, Google redirects them through its tracking system before sending them to the advertiser’s landing page. Here are a few things that Google records:

• Click data
• Device information
• Geographic location
• Conversion behavior
• Session activity
• Attribution signals

Step 7. Google Charges the Advertiser

As you already know, Google Ads primarily operates on a Pay-Per-Click (PPC) model. Usually, it charges the advertiser when someone clicks an ad, watches a video ad, or completes an interaction.

The actual amount paid is often lower than the maximum bid because Google uses a dynamic auction pricing model

Step 8. Machine Learning & Automation

Google Ads relies heavily on AI and machine learning to automatically improve campaign performance by analyzing user behavior, search intent, device usage, historical conversions, browsing patterns, and more.

Using this data, Google automatically optimizes bidding strategies, audience targeting, ad delivery, and budget allocation.

Also, modern campaigns like Performance Max use automation extensively across all Google platforms.

Step 9. Conversion Tracking & Attribution

While we’ve been talking so far about how Google shows ads, in the next steps, let’s discuss what happens when an ad is shown to users.

When the user interacts with an ad, Google collects various ideas related to purchases, leads, phone calls, form submissions, app installations, and overall ad performance.

Thereafter, Google attributes these data back to campaigns to help advertisers understand what elements are driving results.

Step 10. Continuous Learning & Optimization

In the next steps, Google Ads continuously learns from user interactions and campaign data.

Over time, the system improves :

• Prioritizing high-performing ads
• Reducing exposure to poor-performing ads
• Adjusting bids automatically
• Learning which audiences convert best
• Improving targeting precision

This constant optimization is what makes Google Ads one of the most advanced digital advertising ecosystems in the world.

Keyword Research

Our team of certified Google Ad experts conducts in-depth keyword research for Google Ads campaigns to identify high-intent, low competition, and conversion-focused search terms that are relevant to your business.

It happens through careful analysis of customers’ search behavior, understanding industry trends, and, last but not least, analyzing the intent behind target keywords to drive quality traffic and maximize ROI.

Competitor Analysis

Understanding your competitors is essential for building successful Google Ad campaigns. At local2online, our Google Ads experts carefully analyze your competitors’ Google Ads strategies, examining ad copy, bidding strategies, landing pages, and overall market positioning.

Campaign Setup

Our experts carefully set up well-structured Google Ads campaigns tailored to your business goals.

It includes campaign segmentation, ad group optimization, keyword mapping, audience setup, geographical targeting, and more.

Ad Copywriting

At local2online, we craft conversion-oriented Google ad copy that improves Click-Through-Rates (CTR) and attracts potential customers. When analyzing or writing ad copy, we ensure it features persuasive headlines, engaging descriptions, strong CTAs, and careful alignment with user intent.

Audience Targeting

We precisely target your ideal customers using demographic data, interests, location targeting, custom audiences, and more.

Conversion Tracking

We embed accurate conversion tracking to measure campaign performance effectively. We consider every step to effectively track form submissions, phone calls, leads, and various other aspects, depending on your campaign type.

Bid Management

Effective bid management is crucial for maximizing ad performance while keeping the budget under control.

At local2online, our experienced and certified Google Ads experts implement effective bid management strategies to improve conversion rates and reduce Pay-Per-Click costs.

Landing Page Recommendations

Landing pages are among the most important factors in any Google Ads campaign. Our Google Ads advertising experts carefully analyze various aspects of landing pages, including page speed, user experience, content relevance, and mobile responsiveness, to improve the conversion rate.

Monthly Reporting

To ensure everyone is on the same page, transparency is not just beneficial but essential. For this reason, we provide our clients with detailed monthly reports covering impressions, clicks, conversions, CTR, CPC, and other key insights from Google Ads campaigns.

A/B Testing Remarketing Campaigns

The performance of a Google Ads campaign also depends on how well it is tested on different parameters. Our Google Ads marketing professionals consistently run A/B tests on ad copy, headlines, landing pages, CTAs, and other elements to identify what works best.

Remarketing Campaigns

Google Ads Remarketing campaigns are useful for engaging and converting users who have previously visited your website or interacted with your ads.

At local2online, we leverage this powerful Google Ads strategy to recover lost leads and increase conversion rates.

Client Enablement

Client enablement is the consistent practice of keeping our clients informed about the ins and outs of their Google Ads campaigns. Using this, we keep them updated on various Google Ads campaign optimization strategies so they can make decisions with confidence.

Step 1. Business Discovery & Goal Alignment

local2online believes that every successful Google Ads campaign starts with an understanding of the business model, target audience, sales process, and revenue goals.

Before we begin any campaign, we clearly define the goals to ensure it proceeds in the right direction. The goals can be anything from setting monthly lead targets to determining ecommerce revenue goals to setting call volume targets. Check out what’s included in our Business Discovery and Goal Alignment steps:

• Business consultation
• Competitor analysis
• USP identification
• Customer journey mapping
• Service/product prioritization
• Geographic targeting analysis
• Lead qualification understanding
• Budget planning

Step 2. Market & Competitor Research

Before we launch any marketing campaign, we analyze the overall competitive landscape to identify growth opportunities and discover the gaps.

We make use of powerful tools such as Google Ads Auction Insights, Google Keyword Planner, SEMrush/Ahrefs, and more.

Here are the activities performed by local2online during the Keyword Research process:

• Competitor ad analysis
• Keyword gap analysis
• Competitor landing pages
• Offer comparison
• Ad positioning strategy
• Audience targeting research
• Seasonal trends analysis

Step 3. Advanced Keyword Research

Keyword strategy is the foundation of profitable PPC campaigns.

At local2online, our Google Ads advertising experts identify high-intent commercial keywords, transactional search queries, long-tail keywords, local intent keywords, competitor keywords, and low CPC opportunities to scale and grow your Google ad campaign.

Upon selecting the high-intent keywords, we classify them based on their type, which includes:

• Exact match keywords
• Phrase match keywords
• Broad match with audience signals

Step 5. Audience Targeting Strategy

To help you make the most of your Google ad advertising campaign, we build audience layers to improve ad relevance and conversion rates. Check out the different audience types we create to ensure precise targeting through your ad campaign:

Audience Types

• In-market audiences
• Affinity audiences
• Custom intent audiences
• Website visitors
• Customer match audiences
• Similar audiences
• Demographic targeting

In addition, we ensure accurate targeting by applying various audience filters, including age, gender, household income, device usage, geographic radius, language, and time-based behavior.

Step 6. Conversion Tracking & Analytics Setup

Since accurate tracking is critical for optimization and ROI measurement, check out the key activities local2online performs when setting up tracking for KPIs such as leads, calls, purchases, revenue, ROAS, CPA, conversion rate, and more.

• Google Ads conversion tracking
• GA4 integration
• Call tracking setup
• Form submission tracking
• Ecommerce purchase tracking
• Button click tracking
• Lead source attribution
• Offline conversion imports

Platforms Integrated:

• Google Analytics 4
• Google Tag Manager
• CRM systems
• CallRail
• HubSpot
• Shopify/WooCommerce

Step 7. Landing Page Optimization

Before you ignore what a good landing page can do for your Google Ad advertising campaign, we must tell you that it directly influences conversion rate and quality score.

Here is the set of features we optimize in a landing page to optimize a Google Ads campaign:

• Page speed improvement
• Mobile responsiveness
• CTA optimization
• Form simplification
• Trust signal placement
• Headline testing
• Conversion-focused design
• UX improvements

Other than this, we add up plenty of CRO factors to increase the conversion rates, which include:

• Testimonials
• Reviews
• Certifications
• Pricing clarity
• Before/after proof
• Offer positioning
• FAQ sections

Step 8. Ad Copywriting & Creative Development

Remember, high-performing ads require persuasive messaging aligned with search intent. That’s why Google Ads marketing experts write high-quality ads and consider the following aspects.

• Responsive Search Ads (RSA)
• Expanded headlines
• CTA optimization
• Keyword insertion
• Benefit-driven messaging
• Emotional triggers
• Offer positioning

In addition, we enable the following extensions to add extra information and interactive features, increasing your ad visibility and click-through rates!

• Sitelinks
• Call extensions
• Callout extensions
• Structured snippets
• Lead form extensions
• Location extensions
• Price extensions
• Promotion extensions
• Seller Ratings

Step 9. Campaign Launch

Before campaigns go live, every component is tested thoroughly by our Google Ads experts at local2online. Here’s what our pre-launch checklist includes:

• Tracking verification
• Ad approval checks
• Budget validation
• Bid strategy setup
• Geo-targeting confirmation
• Device adjustments
• Landing page testing
• Conversion testing

Step 10. Quality Assurance Process

After making a significant investment to run your advertisement on Google, it can be a nightmare if your form doesn’t work well.

That’s why the experts at local2online perform a rigorous and thorough quality assurance process to ensure your ads perform well.

Check out here to know what quality aspects we cover to improve the performance of your Google Ads campaigns!

• Form testing
• Phone tracking tests
• Ad preview verification
• Search term review
• URL validation
• Analytics debugging

Step 11. Bid Strategy & Budget Optimization

Smart bidding strategies help maximize performance while controlling costs. Our Google Ads professionals handle bid strategy and budget optimization.

Check out all the bid strategies we use here:

• Maximize conversions
• Target CPA
• Target ROAS
• Manual CPC
• Enhanced CPC
• Maximize clicks
• Impression share bidding

Step 12. Ongoing Campaign Optimization

Google Ads optimization is an ongoing process in which our certified Google Ads professionals monitor and implement the necessary optimizations to improve overall results.

Wondering whether optimizing ad campaigns actually helps? It has helped one of our clients to reduce cost per conversion by 70% and increase conversions by 3X.

Here are the daily and weekly optimizations of campaigns performed by us:

• Search term analysis
• Negative keyword additions
• Bid adjustments
• CTR improvement
• Ad copy testing
• Audience refinement
• Placement exclusions
• Quality Score improvements

Step 13. A/B Testing Framework

Continuous testing improves campaign efficiency over time. local2online creates multiple ads to identify the winning one and allocate more spend to it. This has helped one of our clients achieve a 17% conversion rate.

Elements Considered For Testing Purposes:

• Headlines
• Descriptions
• Landing pages
• CTAs
• Offers
• Form lengths
• Audience segments
• Ad creatives

Metrics Evaluated:

• CTR
• CPC
• Conversion rate
• CPA
• ROAS
• Bounce rate
• Engagement metrics

Step 14. Remarketing & Retargeting

Most users do not convert on the first visit. Remarketing campaigns by local2online help recover lost opportunities. Here are the various remarketing strategies we take into account to target your lost customers:

• Website visitor retargeting
• Cart abandonment campaigns
• Video viewer retargeting
• Dynamic remarketing
• Customer list retargeting
• Cross-sell campaigns

Step 15. Scaling & Expansion Strategy

Once campaigns become profitable, local2online scales strategically while maintaining efficiency. This includes:

• Budget scaling
• Geographic expansion
• New keyword expansion
• Additional campaign types
• Audience expansion
• Competitor targeting
• International scaling

Step 16. Reporting & Performance Analysis

Transparent reporting helps businesses understand campaign ROI and growth opportunities. We explain monthly results to clients during the client enablement process so they are well informed about the campaign’s performance. Through our monthly reports, we represent:

• Number of leads generated
• Cost per lead
• Conversion rate
• Revenue attribution
• ROAS reporting
• Top-performing campaigns

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Advanced Plan

Enterprise Plan