Shared foundations
Both benefit from useful original content, a technically accessible website, descriptive internal links and accurate business information.
Google states that established SEO practices remain relevant to AI Overviews and AI Mode; there are no additional technical requirements for those features.
Different planning emphasis
An SEO plan may group work around queries, rankings, landing pages and organic conversions. GEO planning also examines conversational questions and how complete the answers are.
This is a difference in focus, not a reason to abandon SEO or publish a separate set of duplicate AI-only pages.
Content that serves both
A service page can answer suitability, scope, process, cost factors and limitations while linking to detailed packages and relevant guides.
Structured explanations, comparisons and accurate evidence help readers regardless of whether they arrive from a standard result or an AI interface.
Measurement differences
Traditional search metrics and AI-answer observations should be reported according to the data that is actually available.
Separate sampled citations, identifiable referrals and qualified enquiries. Do not assume that either SEO rankings or GEO observations provide complete attribution.
How to prioritize the work
Fix inaccessible or unclear pages first. Then improve high-value customer answers and connect the business’s services, resources and packages.
Use a small, agreed scope before scaling to additional industries or topics.
What a responsible provider will not promise
No provider can guarantee first position, a permanent AI citation or recommendation by a particular platform.
Ask for the actual deliverables, evidence requirements and measurement limits before choosing a package.
Apply this guide to your website
Official guidance
For Google-specific requirements and limitations, consultGoogle Search Central: AI features and your website. Other platforms may have different controls and reporting behavior.