Compare package scopes
Establish an agreed measurement and conversion baseline
Measurement Foundations
Billing basis confirmed in the proposal- Business outcome and KPI definition workshop
- Conversion-event and analytics configuration review
- Landing-page and enquiry-path assessment
- Consent and data-access responsibilities checklist
- Baseline findings and prioritized action plan
Improve agreed acquisition campaigns using evidence
Acquisition Optimization
Billing basis confirmed in the proposal- Measurement foundations review for the agreed scope
- Campaign structure, audience or search-intent assessment
- Approved campaign optimization and budget allocation work
- Ad and landing-page test recommendations
- Lead-quality or sales feedback review where supplied
- Reporting of agreed KPIs with attribution limitations
Coordinate acquisition and conversion improvement
Full-funnel Growth
Billing basis confirmed in the proposal- Business objective and full-funnel scope definition
- Cross-channel acquisition planning for selected platforms
- Landing-page and conversion-path workstreams
- Agreed creative or offer testing program
- CRM or sales-data coordination where access is approved
- Business-outcome reporting with dependencies and next actions
Side-by-side package comparison
| Package | Intended focus | Price basis | Details |
|---|---|---|---|
| Measurement Foundations | Establish an agreed measurement and conversion baseline | INR quote after scope review | Read all deliverables |
| Acquisition Optimization | Improve agreed acquisition campaigns using evidence | INR quote after scope review | Read all deliverables |
| Full-funnel Growth | Coordinate acquisition and conversion improvement | INR quote after scope review | Read all deliverables |
Before choosing a package
These package scopes do not replace or change any existing PPC, social media, SEO, GEO or website package. Read the exact inclusions for the package selected, and agree fees, taxes, media budgets and responsibilities in writing.